250 Drawings created my animation advertising the Xyience Xenergy drink.
I wanted to challenge my ability in advertising animation and decided to do a project based around the concept of a beard. My aim was to broadcast Xenergy through Europe and show a fearless creative idea to advertise.
Clean shaven is good but Beards have the ability to advertise speed, strength, power and success through animation!
Xyience Xenergy is an American energy drink and number one sponsor of the UFC (Ultimate Fighting Championships) I targeted this brand because they were in need of some creative advertising and design in the UK.
This animation is part of a submission to Xyience broadcasting.
Created by Oliver Callanan
Looking at the original Can design I don't get a sense of energy...